Utah Jazz

Take Note

Client

Utah Jazz

Year

2021

Categories

3D Animation
Motion Design
Sound Design

No one forgets the experience of watching a live NBA basketball game. When the lights go down and that first set of confetti guns blows off, initiating a beloved ceremony of sports theatrics that is simply cinematic, the crowd is hooked on the larger than life screens proudly boasting the badass players that are about to take over the arena. 

And we were nothing short of straight up jazzed to have the opportunity to bring this ritual to life for the iconic Utah Jazz to give their players the most awesome introductions possible.

Look Development

We were certainly ready to bring the Amigo Total pazazz to this project for the Utah Jazz. Creating eight distinct five-second videos that can stand alone, be looped, or played consecutively, our vision was to fuse the digital and analog styles to create a reimagined version of this NBA staple. 

Styleframes

Tehcnical approach

We took real videos of the players and elevated them by manipulating the frames with blurs, gradients, broken animations, good and bad renders, and other unique techniques like scanning images, printing them, and then scanning them again ‘cause ya know we be committing. In this way, each video breathes a second life into the original footage, challenging the standard approach to motion graphics with a deconstructed, edgy aesthetic.

Scans

Players introductions

Go Utah!

Credits

Directed by

Device

Director

Pol Solà

Art Director

Dan McKinney

Produced by

BOL

Executive Producer

Marcello Buselli

Project Manager

Victoria Ventura

VP Creative

David Young

Creative Director

Chris George

Design

Pol Solà, Carlo Candido Todesco, Tommaso Boccheni, Tyler Andrews

 

2D Animation

Pol Solà, Eduardo Altarriba

3D Animation

Raül Peix

Editor

Kevin Robbins

Music & Sound design

Joao Bastos