The Postcard

Technical approach

Aroused by the motivation of developing a larger narrative story, this short film was a studio-originated action to convey in a more cinematographic way not only our most genuine style and techniques but also our thoughts, inner questions and concerns.

We have always believed that the typical traveling videos were like a kind of film genre: the same activities, the same landscapes, the same food… Certainly, the same clichés. As a parody of this modern “traveling protocol”, we decided to approach our own futurist version of this tendency through a 2D character animation film, including some punctual 3D drops. We started developing the script alongside Carlos Serra, copywriter and also co-founder of the agency Hermosa, and together we quickly figured out that something was missing: the story needed a summer love to be a completed paradigm. We discovered that this last element was key to achieve the plot twist and also to give the film a deeper message beyond the comedy surface outline.