The Atlantic
The Search Of Sanctuary
Client
Nest
Year
2016
Categories
2D Animation
Characters
Illustration
Motion Design
Infrographics
Testimonials
Tech
We live in a time when people always expect the worst. We get troubled for everything, especially those things we really care about, like our homes. We tend to worry when we’re away from them, thinking of what sort of great disaster could happen there while we are gone. It’s all a matter of perception versus reality: we can feel danger even when it isn’t there.
The Atlantic magazine approached us with the story of three testimonies who explained their worst nightmares related to house security. Our challenge was to make these scenes alive, fitting each one into a 30-second animated format. The resulting animations would take part in The Atlantic‘s article “The Search of Sanctuary”, which was sponsored by Nest, a smart home company.
How many times do you check if you’ve locked your house’s door?
Technical approach
Considering that the three anecdotes explained day-to-day situations at home, we had to depict mundane scenes through the style that better fit with them. Influenced by pop art and especially by comics, we decided to use a highly minimalistic, synthetic, and sometimes even iconic graphic style which, along with the cel animation that we carefully employed to add more realism to the characters’ actions, aimed to convey a deeper insight into all the stories.
Styleframes
Credits
Directed & Produced by
Device
Client
Nest
Agency
The Atlantic
Directors
Marcello Buselli
Eudald Salarich
Art Director & Illustrator
Eudald Salarich
Compositing
Marcello Buselli
Sound Design
Device
Animation
David Borrull
Eze Matteo
Eudald Salarich
Marcello Buselli