The Atlantic

The Search Of Sanctuary

Client

Nest

Year

2016

Categories

2D Animation
Characters
Illustration
Motion Design
Infrographics
Testimonials
Tech

We live in a time when people always expect the worst. We get troubled for everything, especially those things we really care about, like our homes. We tend to worry when we’re away from them, thinking of what sort of great disaster could happen there while we are gone. It’s all a matter of perception versus reality: we can feel danger even when it isn’t there. 

The Atlantic magazine approached us with the story of three testimonies who explained their worst nightmares related to house security. Our challenge was to make these scenes alive, fitting each one into a 30-second animated format. The resulting animations would take part in The Atlantic‘s article “The Search of Sanctuary”, which was sponsored by Nest, a smart home company.

How many times do you check if you’ve locked your house’s door?

Technical approach

Considering that the three anecdotes explained day-to-day situations at home, we had to depict mundane scenes through the style that better fit with them. Influenced by pop art and especially by comics, we decided to use a highly minimalistic, synthetic, and sometimes even iconic graphic style which, along with the cel animation that we carefully employed to add more realism to the characters’ actions, aimed to convey a deeper insight into all the stories.

Styleframes

Credits

Directed & Produced by

Device

Client

Nest

Agency

The Atlantic

Directors

Marcello Buselli
Eudald Salarich

Art Director & Illustrator

Eudald Salarich

Compositing

Marcello Buselli

Sound Design

Device

Animation

David Borrull
Eze Matteo
Eudald Salarich
Marcello Buselli