Santander
Merging styles and techniques to convey one philosophy
Clientes
Banco Santander
Year
2019
Categories
2D Animation
3D Animation
Characters
Commercials
Finance
Tech
The term “Digilosophy” came up to agency El Laboratorio as an original way to convey Santander Bank’s new mindset approach, based on giving their customers the best commodities and faster solutions for any request or transaction by the usage of technology. To prove this idea, the Spanish bank broadened its digital services by releasing many different actions through the Santander App.
We directed a multiple TV commercials campaign produced by The Mushroom Co for Santander Bank’s “Digilosophy” Campaign launch. Collaborating alongside some incredible illustrators such as Natasha Dzhola, Giulia Sagramola, Andrew Fox, Fran Pulido, Michael George Haddad and Craig Frazie, we brought to life five friendly short spots.
So:Fia 10″
So:Fia animatic
Confirming 10″
Confirming animatic
Remesas 10″
Remesas animatic
Technical approach
The biggest challenge in this project was to work with such a variety of illustration styles and merge each of them with our directorial vision. We needed to find a commonplace to bring coherence to the whole group while preserving their distinct personality. A clear key point to achieve this unification was using a white background which contrasted with the illustrations so they gain impact and attraction on the screen. Another important merging element was the chosen tone: humorous, careless, playful and warm.
On Off 10″
On Off animatic
Shopping 6″
Shopping 6″
Credits
Directed by
Device
Client
Banco Santander
Agency
El Laboratorio
Production Company
Mushroom Co.
Executive Producer
Luís Delgado
Director
Pol Solà
Illustration
Natasha Dzhola
Giulia Sagramola
Andrew Fox
Fran Pulido
Michael George Haddad
Craig Fazer
Cel Animation
Javier Vaquero
Pere Hernandez
Eudald Salarich
Clean-Up
Javier Vaquero
Pere Hernandez
Eudald Salarich
Pier Lerreus
Edit & Compositing
Pol Solà
Sound Design
Facundo Capece
3D Animation
Raül Peix