Primavera Sound Line Up

Festival’s Line Up 2016

Client

Primavera Sound

Year

2016

Categories

Opening titles
2D Animation
Music

The countdown has just finished. The PS spacecraft it’s ready now to be propelled into space and finally reveal the full line up of Primavera Sound Festival’s 2016 edition. The public is expectant, intrigued and very excited. 3, 2, 1…

This project came to us as an initiative of our friends from the agency Scoop Barcelona and the production company Igloo Films, who asked us to direct and produce this Noir-inspired film willing to convey Primavera Sound Festival’s Line Up in a genuine, call it “spatial” way. Together we worked on this short thriller story reviewing the music festival’s artistic name list through the surrealistic, detective-type adventure accompanied by John Carpenter’s music. 

“3, 2, 1… Line Up Ignition!”

Technical approach

Influenced by the Film-Noir aesthetics, we worked in a B&W adult style using black backgrounds to emphasize the darkness in the story, along with white-linear illustrations which approached the minimalistic and graphic result we were looking for. Poetically employing organic, seamless movements, the action was basically developed through cel animation but included some 2D hints aiming to convey a dreamlike mood resulting in a kind of “cosmic dance”.

We wanted to give the film its own identity and run away from common B&W’s standardization, so we spread a color drop onto some details and applied noisy textures inside different elements to make them brighter and more voluminous. 

Look Development

Primavera, here we go!

Credits

Directed and Produced by

Device

Client

Primavera Sound

Agency

Snoop

Production Company

Igloo

Executive Producer

Alex Julia

Directors

Ibran Trassierra
Pol Solà

Art Direction

Ibran Trassierra

Illustration

Ibran Trassierra

Cel Animation

Pere Hernandez
Genís Rigol

2D Animation

Pol Solà

3D Animation

Raul Peix

Compositing

Pol Solà

Sound Design

Raul Peix