Primavera Sound Line Up
Festival’s Line Up 2016
Client
Primavera Sound
Year
2016
Categories
Opening titles
2D Animation
Music
The countdown has just finished. The PS spacecraft it’s ready now to be propelled into space and finally reveal the full line up of Primavera Sound Festival’s 2016 edition. The public is expectant, intrigued and very excited. 3, 2, 1…
This project came to us as an initiative of our friends from the agency Snoop Barcelona and the production company Igloo Films, who asked us to direct and produce this Noir-inspired film willing to convey Primavera Sound Festival’s Line Up in a genuine, call it “spatial” way. Together we worked on this short thriller story reviewing the music festival’s artistic name list through the surrealistic, detective-type adventure accompanied by John Carpenter’s music.
“3, 2, 1… Line Up Ignition!”
Technical approach
Influenced by the Film-Noir aesthetics, we worked in a B&W adult style using black backgrounds to emphasize the darkness in the story, along with white-linear illustrations which approached the minimalistic and graphic result we were looking for. Poetically employing organic, seamless movements, the action was basically developed through cel animation but included some 2D hints aiming to convey a dreamlike mood resulting in a kind of “cosmic dance”.
We wanted to give the film its own identity and run away from common B&W’s standardization, so we spread a color drop onto some details and applied noisy textures inside different elements to make them brighter and more voluminous.
Look Development
Primavera, here we go!
Credits
Directed and Produced by
Device
Client
Primavera Sound
Agency
Snoop
Production Company
Igloo
Executive Producer
Alex Julia
Directors
Ibran Trassierra
Pol Solà
Art Direction
Ibran Trassierra
Illustration
Ibran Trassierra
Cel Animation
Pere Hernandez
Genís Rigol
2D Animation
Pol Solà
3D Animation
Raul Peix
Compositing
Pol Solà
Sound Design
Raul Peix