Making a 360 change in life has never felt so simple
In a time when we’ve learned to stretch our homes into offices, the family gathering area, a cool cultural events space, and even the late-night local, it’s crucial to love the space we’re in. So with all of the money that we’re not spending on trips, events, and the outside world due to Covid, we can upgrade our apartments for a bigger and better all-purpose living space – maybe even one that includes a balcony.
Agency Fuego Camina Conmigo asked us to direct this online campaign to visually transmit the idea that our Covid losses can be transformed into life gains with the help of Pisos.com.
“Making a 360 change in life has never felt so easy”
“Transform everything that you weren’t able to do in 2020 into the opportunity to live in a better apartment”
While we’re brought between two very different worlds by the transitions of each video, we chose one element in each scenario to remain the same: the curtains of the music festival seamlessly convert into curtains that open to your new balcony, the car that you used to commute in every day effortlessly changes into the toy car that you and your daughter play with, and the nature that you explore on a trip magically become the house plants that bring life into your home. These match cut elements to reinforce that the transitions are the protagonists, which also comes in contrast with the deconstructed aesthetic of the surrounding characters and background.
We drew these secondary elements as simplified shapes to highlight the transition between the two worlds. A line that, say, represents the arm of a character in the first world will help build the background of the next, playing a new role in setting the scene – while keeping its original shape. This style allows us to mix both worlds together in a whimsical way without compensating for the realism of the characters. In fact, we chose to complement these magical transitions with realism so that the viewer is given a chance to understand and empathize with their journey between worlds.
We started with the corporate color palette but decided to add texture to it to create a sense of warmth that is supported by the choice of music and illustration style, achieving the cozy comfort that has become indicative of creating a home that you love.
It may be called a ‘living’ space, but nobody expected to be doing so much living in our homes in 2020. But rather than fretting about what we’ve missed out on this year, Pisos.com was set on creating an animation campaign that would inspire a positive interpretation of these losses.
Directed & Produced by
Fuego Camina Conmigo
Uri Fernandez (FCC)
Pita Gan (FCC)