NTV

From graphic identity to more technical aspects, we built up the various elements that constitute a TV channel: logotype, openings, bumpers, chyrons… All teamed up through the easy-going, cheerful and spontaneous mood we selected for NTV’s corporate personality, both in the retro-vintage style and also in the seamless, organic 2D animation. 

Slightly inspired by Memphis Milano artistic movement, we proposed a colorful and minimal style based on geometrical shapes. Since the NTV team would need to be constantly adding new content to their design and modifying its information for each different show, the deliverables had to be absolutely modular, intertwined and gridded. To make it more efficient and productive for them, we provided the NTV team a broad library full of different patterns and textures so the NTV crew could freely combine all the brand elements we designed, having such multiple and unique edition possibilities.