Looking for a greener future
Montblanc has a worldwide reputation for their craftsmanship, innovation and longevity – now they’re taking that same philosophy and applying it towards more sustainable goals.
We worked together on their new campaign pledging for a greener future, to showcase the steps the company’s currently taking towards achieving net-zero.
We created a video focusing on the Montblanc products, their meaning and their mark on the world, while highlighting their pledge message through elegant and subtle frame-by-frame animation.
Immersive transitions introduce us to a vibrant world, where sketchy, imperfect lines play into a variety of shapes and scenarios with the same grace and swiftness of a Montblanc pen sliding on a piece of paper. Every small gesture holds potential great impact: we used shifting perspectives to easily go from one simple pen to bigger, more complex scenarios, showcasing the company’s mission.
Fernando Abaca, Giorgio Gore, Eze Cruz, Javi Vaquero
Eze Cruz, Daniel Soms, Núria Just, Pau Anglada