Montblanc

Looking for a greener future

Client

Montblanc

Year

2022

Categories

2D Animation
Characters
Illustration

Montblanc has a worldwide reputation for their craftsmanship, innovation and longevity – now they’re taking that same philosophy and applying it towards more sustainable goals.
We worked together on their new campaign pledging for a greener future, to showcase the steps the company’s currently taking towards achieving net-zero.

We created a video focusing on the Montblanc products, their meaning and their mark on the world, while highlighting their pledge message through elegant and subtle frame-by-frame animation.

Immersive transitions introduce us to a vibrant world, where sketchy, imperfect lines play into a variety of shapes and scenarios with the same grace and swiftness of a Montblanc pen sliding on a piece of paper. Every small gesture holds potential great impact: we used shifting perspectives to easily go from one simple pen to bigger, more complex scenarios, showcasing the company’s mission.

Keyframes

Technical approach

Paper texture and lively, ink-like strokes help define the video’s polished look, in keeping with the Montblanc spirit and aesthetics. To add more vitality and a hand-drawn feel to the lines, we used a simple stroke vibration to mark the more hectic scenes, and a more dynamic one to add rhythm to the static ones.

Styleframes

Across the entire video there’s a lot of energy and movement behind these unexpected, high paced transitions. Shapes morph seamlessly into objects and concepts, bringing the focus on the campaign’s message with a balanced, refined approach – after all, great ideas are often born from things as simple as pen and paper.

Credits

Directed by

Device

Director

Raül Peix

Produced by

BOL

Executive Producer

Marcello Buselli

Agency

W+K Amsterdam

 

 

Producer

Tamara Sefcovicova

Illustrator

Luis Mendo

Additional Illustration

Eudald Salarich

Cel Animation

Fernando Abaca, Giorgio Gore, Eze Cruz, Javi Vaquero

3D Animation

Raül Peix

Clean-Up

Eze Cruz, Daniel Soms, Núria Just, Pau Anglada

Compositing

Raül Peix