Montblanc
Looking for a greener future
Client
Montblanc
Year
2022
Categories
2D Animation
Characters
Illustration
Montblanc has a worldwide reputation for their craftsmanship, innovation and longevity – now they’re taking that same philosophy and applying it towards more sustainable goals.
We worked together on their new campaign pledging for a greener future, to showcase the steps the company’s currently taking towards achieving net-zero.
We created a video focusing on the Montblanc products, their meaning and their mark on the world, while highlighting their pledge message through elegant and subtle frame-by-frame animation.
Immersive transitions introduce us to a vibrant world, where sketchy, imperfect lines play into a variety of shapes and scenarios with the same grace and swiftness of a Montblanc pen sliding on a piece of paper. Every small gesture holds potential great impact: we used shifting perspectives to easily go from one simple pen to bigger, more complex scenarios, showcasing the company’s mission.
Keyframes
Technical approach
Paper texture and lively, ink-like strokes help define the video’s polished look, in keeping with the Montblanc spirit and aesthetics. To add more vitality and a hand-drawn feel to the lines, we used a simple stroke vibration to mark the more hectic scenes, and a more dynamic one to add rhythm to the static ones.
Styleframes
Across the entire video there’s a lot of energy and movement behind these unexpected, high paced transitions. Shapes morph seamlessly into objects and concepts, bringing the focus on the campaign’s message with a balanced, refined approach – after all, great ideas are often born from things as simple as pen and paper.
Credits
Directed by
Device
Director
Raül Peix
Produced by
BOL
Executive Producer
Marcello Buselli
Agency
W+K Amsterdam
Producer
Tamara Sefcovicova
Illustrator
Luis Mendo
Additional Illustration
Eudald Salarich
Cel Animation
Fernando Abaca, Giorgio Gore, Eze Cruz, Javi Vaquero
3D Animation
Raül Peix
Clean-Up
Eze Cruz, Daniel Soms, Núria Just, Pau Anglada
Compositing
Raül Peix