R&D Products Promo
Social Media Campaign
Can you imagine how cool would it be to have a portable ping-pong net, diving as a fish by using an underwater full-face mask, or playing with a self-healing basketball that repairs its punctures? Sound like magic, huh? At Decathlon you can find all these incredible tools and a lot more to never stop having fun!
I+Decathlon is the R&D department in charge of creating those innovative products which will help you to reach even your most ambitious sports goals. Conscious of our vast and varied portfolio, our friends from &Rosàs Agency entrusted us the mission to direct diverse animations conveying each kind of Decathlon’s R&D products.
We devised one different style and technique for each Decathlon product, using from pop art or synthetic graphics to a more realistic illustration; as well as employing all sorts of techniques such as cel animation, motion graphics, and 3D.
This great variety of styles and techniques needed to organically coexist with live-action footage hence using seamless, organic transitions were key to properly merge both languages. That way, the story resulted in a truly holistic mixed-media final treat that, though being quite challenging, highly enhanced our imagination and gave us a lot of freedom to experiment and to have so much fun by exploring such a wide range of possibilities.
“Just imagine it”
Directed and Produced by
Agency Art Director