I+Decathlon

R&D Products Promo

Client

Decathlon

Year

2016

Categories

2D Animation
3D Animation
Characters
Illustration
Live Action
Motion Design
Typography
Commercials
Social Media Campaign
Health Sports

Can you imagine how cool would it be to have a portable ping-pong net, diving as a fish by using an underwater full-face mask, or playing with a self-healing basketball that repairs its punctures? Sound like magic, huh? At Decathlon you can find all these incredible tools and a lot more to never stop having fun!

I+Decathlon is the R&D department in charge of creating those innovative products which will help you to reach even your most ambitious sports goals. Conscious of our vast and varied portfolio, our friends from &Rosàs Agency entrusted us the mission to direct diverse animations conveying each kind of Decathlon’s R&D products.

Technical approach

We devised one different style and technique for each Decathlon product, using from pop art or synthetic graphics to a more realistic illustration; as well as employing all sorts of techniques such as cel animation, motion graphics, and 3D. 

This great variety of styles and techniques needed to organically coexist with live-action footage hence using seamless, organic transitions were key to properly merge both languages. That way, the story resulted in a truly holistic mixed-media final treat that, though being quite challenging, highly enhanced our imagination and gave us a lot of freedom to experiment and to have so much fun by exploring such a wide range of possibilities.

“Just imagine it”

Credits

Directed and Produced by

Device

Client

Decathlon Spain

Agency

&Rosàs

Producer

Cristina Arisó

Agency Art Director

Xavi Mauri

Director

Marcello Buselli

Art Direction

Eudald Salarich
Raül Peix

Illustration

Eudald Salarich
Raül Peix
Juan Molinet
David Pocull

Clean-Up

Pau Anglada

Cel Animation

Eudald Salarich
Genís Rigol
Pere Hernández
Pau Anglada

2D Animation

Marcelli Buselli
Aleksander Saharovsky

3D Animation

Raül Peix