Technical approach

Collaborating with Calugi’s linear-styled illustrations, we built a minimalist graphic universe through an organic cel animation aiming to get the synthetic and essential mood we were looking for. The seamless transitions are treated almost as another character in our story, willing to connect even more all the concepts and situations portrayed. The iconic, corporate green point shows us the beginning and the end of a story about belonging, community, energy, and, above all, connection.

Music and sound design were key to give the spot the right positive and empowering tone as well as to mirror the Basque culture by playing one of their traditional instruments, the “txalaparta”, as the main sound to build the melody.