Sometimes things seem too good to be true. But, that’s not the case when it comes to Guuk, their top-quality internet coverage and competitive offers are just as they seem.
Agency Lana approached us to help animate Guuk’s newest commercial for their campaign: Parece Mentira. A popular Spanish expression for when something seems like it’s just too good to be true.
We were excited to collaborate with Calugi’s linear-styled illustrations again on this project for Guuk. Our goal was to create seamless transitions that smoothly weave from one key point to the next while keeping the animation minimal and visually pleasing. We achieved this by using an organic cel animation approach, connecting each scene with the next, utilizing each line and silhouette.
Directed and Produced by
Head of Production
Music & Sound Design