Guuk

Parece mentira

Client

Guuk

Year

2022

Categories

2D Animation
Characters
Illustration

Sometimes things seem too good to be true. But, that’s not the case when it comes to Guuk, their top-quality internet coverage and competitive offers are just as they seem.

Agency Lana approached us to help animate Guuk’s newest commercial for their campaign: Parece Mentira. A popular Spanish expression for when something seems like it’s just too good to be true.

Look development

Styleframes

Techical approach

We were excited to collaborate with Calugi’s linear-styled illustrations again on this project for Guuk. Our goal was to create seamless transitions that smoothly weave from one key point to the next while keeping the animation minimal and visually pleasing. We achieved this by using an organic cel animation approach, connecting each scene with the next, utilizing each line and silhouette.

Credits

Directed and Produced by

Device

Client

Guuk

Agency

LANA

Creative Direction

Alex Quintana
Mario Fernández

Production Company

Blackbox

Executive Producer

Sergi Roda

Creative Director

Ibran Trassierra

Director

Ester Dus

Animation Director

Eudald Salarich

Head of Production

Ariadna Pons

Illustration

Jonathan Calugi

Additional Illustration

Eudald Salarich

Music & Sound Design

Facundo Capece

Cel Animation

Kyr Novikov

Leo Campasso

Clean-Up

Juli Culaciati

Eze Cruz

Eudald Salarich

Compositing

Ester Dus