Garaje de Ideas
Manifesto
Clientes
Garaje de ideas
Year
2018
Categories
2D Animation
3D Animation
Characters
Illustration
Motion Design
Typography
Social Media Campaign
Art
Entertainment
Tech
Garaje de Ideas is a Madrid based studio focused on Strategic Design and UX that lives by a sharp manifesto made of 10 principles. As a symbol of the studio essence, Garaje de Ideas wanted to bring its manifesto to life by transcending the written language so to impact with an absolutely aesthetic and visual message.
And here it is when our part comes: they called us to create an animated piece that would visually convey their values, and we conceived an eclectic entire universe for them, built on a wide variety of styles and techniques.





Technical approach
The script, which was written alongside the agency Hermosa, was based on Garaje’s manifesto, whose compelling principles served as the structure and helped to set the pace.
Through a laid-back yet dynamic and chatty voice-over, the different styles and techniques are progressively introduced, each of them corresponding to one different point of the manifesto and hence to one episode of the story too. Among the great variety of techniques we worked on, which ranged from synthetic to more complex, we can find motion graphics, cel animation, 3D, and even pixel art. Being these approaches so diverse, we used a complementary and harmonic color gamut that consolidated the final look and feel.
Rough animation


Sketches


Credits
Directed and Produced by
Device
Client
Garaje de ideas
Directors
Ibran Trassierra
Pol Solà
Art Director
Pol Solà
Script
Carlos Serra
Illustration
Eudald Salarich
Pol Solà
Ibran Trassierra
Raül Peix
Pocull
Jay Bisual
Estampita
Music & Sound Design
Aimar Molero
Animation
Pol Solà
Eudald Salarich
Raül Peix
Pocull
Sebastian Garcia
Juan Nadalino
Patricio Plaza
Erik Righetti
Voice-Over
Michael Langsner