Garaje de Ideas

Technical approach

The script, which was written alongside the agency Hermosa, was based on Garaje’s manifesto, whose compelling principles served as the structure and helped to set the pace. 

Through a laid-back yet dynamic and chatty voice-over, the different styles and techniques are progressively introduced, each of them corresponding to one different point of the manifesto and hence to one episode of the story too. Among the great variety of techniques we worked on, which ranged from synthetic to more complex, we can find motion graphics, cel animation, 3D, and even pixel art. Being these approaches so diverse, we used a complementary and harmonic color gamut that consolidated the final look and feel.