Garaje de Ideas

Manifesto

Clientes

Garaje de ideas

Year

2018

Categories

2D Animation
3D Animation
Characters
Illustration
Motion Design
Typography
Social Media Campaign
Art
Entertainment
Tech

Garaje de Ideas is a Madrid based studio focused on Strategic Design and UX that lives by a sharp manifesto made of 10 principles. As a symbol of the studio essence, Garaje de Ideas wanted to bring its manifesto to life by transcending the written language so to impact with an absolutely aesthetic and visual message. 

And here it is when our part comes: they called us to create an animated piece that would visually convey their values, and we conceived an eclectic entire universe for them, built on a wide variety of styles and techniques.

Technical approach

The script, which was written alongside the agency Hermosa, was based on Garaje’s manifesto, whose compelling principles served as the structure and helped to set the pace. 

Through a laid-back yet dynamic and chatty voice-over, the different styles and techniques are progressively introduced, each of them corresponding to one different point of the manifesto and hence to one episode of the story too. Among the great variety of techniques we worked on, which ranged from synthetic to more complex, we can find motion graphics, cel animation, 3D, and even pixel art. Being these approaches so diverse, we used a complementary and harmonic color gamut that consolidated the final look and feel.

Rough animation

Sketches

Credits

Directed and Produced by

Device

Client

Garaje de ideas

Directors

Ibran Trassierra
Pol Solà

Art Director

Pol Solà

Script

Carlos Serra

Illustration

Eudald Salarich
Pol Solà
Ibran Trassierra
Raül Peix
Pocull
Jay Bisual
Estampita

Music & Sound Design

Aimar Molero

Animation

Pol Solà
Eudald Salarich
Raül Peix
Pocull
Sebastian Garcia
Juan Nadalino
Patricio Plaza
Erik Righetti

Voice-Over

Michael Langsner