"Don't Let The Steps Weigh You Down"
Daflon wants to help you get the spring back in your step.
Venous disease affects millions of people every year, and recently it’s been prevalent more than ever due to the rise of sedentary lifestyles during COVID-19. Daflon approached us to create an animation for their campaign to raise awareness about venous disease, and inform the public about its symptoms, so they can tackle it at its initial stages.
The campaign mixes both live-action and animation, following the experience of a woman with symptoms of venous insufficiency and her dreamlike journey from the moment she lies down on the sofa until she gets rid of the heaviness, pain, and swelling in her legs.
We wanted to portray the struggles of venous disease and how it could be combatted by Daflon easily in a fun and characterful way. To achieve this, we gave the character fluid movements which seamlessly merge one into the next, linking each motion with the accompanying music. We used hues of green and red to depict the feeling of calmness but also urgency, as well as textures to emphasize the dreamlike state.
Head of Production
Giorgio Gore, Juan Huarte
Eze Cruz, Juan Huarte, Núria Just