Daflon

"Don't Let The Steps Weigh You Down"

Client

Daflon

Year

2021

Categories

2D Animation
Motion Design
Characters
Commercial

Daflon wants to help you get the spring back in your step.

Venous disease affects millions of people every year, and recently it’s been prevalent more than ever due to the rise of sedentary lifestyles during COVID-19. Daflon approached us to create an animation for their campaign to raise awareness about venous disease, and inform the public about its symptoms, so they can tackle it at its initial stages.

Animation Process

The campaign mixes both live-action and animation, following the experience of a woman with symptoms of venous insufficiency and her dreamlike journey from the moment she lies down on the sofa until she gets rid of the heaviness, pain, and swelling in her legs.

Styleframes

Technical approach

We wanted to portray the struggles of venous disease and how it could be combatted by Daflon easily in a fun and characterful way. To achieve this, we gave the character fluid movements which seamlessly merge one into the next, linking each motion with the accompanying music. We used hues of green and red to depict the feeling of calmness but also urgency, as well as textures to emphasize the dreamlike state.

Credits

Produced by

BOL

Directed by

Device

Client

Daflon

Executive Producer

Ibran Trassierra

Agency

Grow

Head of Production

Victoria Ventura

Production Assistant

Ariadna Pons

Creative Direction

Ibran Trassierra

Storyboard

Gianluca Patti

Illustration

Gianluca Patti

Additional Illustration

Bitasi Santos

Cel Animation

Giorgio Gore, Juan Huarte

Clean-Up

Eze Cruz, Juan Huarte, Núria Just

Compositing

Ester Dus