Carbonell

The Greatest Reward

Client

Carbonell

Year

2018

Categories

2D Animation
Illustration
Commercials
Art
Food & Beverages
Health

The Spanish olive oil leading company founded in 1866, Carbonell, has won many important awards in different international competitions due to the excellent quality of two of its premium olive oil varieties: Magna Oliva and Prestigio.

&Rosàs Agency entrusted us the mission to artistically translate this honor into a visual short story.

Look Development

Technical approach

We proposed an organic and symbolic narrative which synthesize the olive oil’s production process into its two most essential moments: from the olive hanging in the tree to the oil served in the table. Our aim was to gather these two different scenes together using the olive oil drop, the most natural connection between them, and taking the olive fruit as a metonymy to visually merge both situations in a symbolic transition.

A consistent and integral style was crucial to communicate the emotional message of togetherness, familiarity and authenticity which we wanted to convey. To accurately elaborate such style, we were influenced by &Rosàs proposal of getting inspired by Magna Oliva and Prestigio’s golden color palette and floral, geometric container patterns. 

Rough animations

“Golden, authentic olive oil needs a bright, organic animation”

The choice of employing a seamless 2D traditional animation was key to achieve the one-line illustration effect that we needed to organically build up all the elements and characters that appear throughout the story. Using not only its golden colors, but also inspired by the warm and familiar atmosphere that it creates around, we aimed to bring Carbonell olive oil fully to life. 

Credits

Directed and Produced by

Device

Client

Carbonell

Agency

&Rosas

Directors

Marcello Buselli

Illustration

Eudald Salarich

Lead Animator

Pere Hernandez

3D Animation

Raül Peix

Edit & Compositing

Marcello Buselli

Music & Sound Design

Raül Peix