Each American Express card holder’s signature is unique, so are their stories, and our challenge was to bring to life those people’s chronicles while accurately depicting their singular personalities.
We directed two series of American Express signature stories. Different U.S. based celebrities telling anecdotes related to their careers such as curious habits, funny memories or special lucky charms.
Agency AllDayEveryday asked us to create a compilation of diverse 5-second animated stories. Closely working with them on the creative idea, we decided to reinforce storytelling as the most important emotional tool, and therefore we ended up creating a series of 30 seconds each instead.
Using spirited cel animation accompanied by each celebrity’s voice-over narration, we aimed to convey the character’s stories in the most authentic, intimate way so to make them realistic and trustworthy. We also employed airy transitions reminding magic powder to enhance the tale’s mood we were looking for.
“A series about gastronomy, art and fashion”
Directed & Produced by
Design & Illustration