American Express

Signature Stories

Client

American Express

Year

2015

Categories

2D Animation
Illustration
Sound Design
Commercials
Testimonials
Finance

Each American Express card holder’s signature is unique, so are their stories, and our challenge was to bring to life those people’s chronicles while accurately depicting their singular personalities.

We directed two series of American Express signature stories. Different U.S. based celebrities telling anecdotes related to their careers such as curious habits, funny memories or special lucky charms.

Technical approach

Agency AllDayEveryday asked us to create a compilation of diverse 5-second animated stories. Closely working with them on the creative idea, we decided to reinforce storytelling as the most important emotional tool, and therefore we ended up creating a series of 30 seconds each instead.

Using spirited cel animation accompanied by each celebrity’s voice-over narration, we aimed to convey the character’s stories in the most authentic, intimate way so to make them realistic and trustworthy. We also employed airy transitions reminding magic powder to enhance the tale’s mood we were looking for. 

Styleframes

A series about gastronomy, art and fashion”

Transitions

Credits

Directed & Produced by

Device

Client

American Express

Agency

AllDayEveryday

Director

Marcello Buselli

Art Direction

Marcello Buselli

Design & Illustration

Eudald Salarich
Marcello Buselli

Cel Animation

Eudald Salarich
Marcello Buselli
Ibran Trassierra
Aleksander Saharovsky

Producer

Lauryn S.Siegel

Compositing

Eudald Salarich
Marcello Buselli
Ibran Trassierra

Sound Design

Raül Peix