American Express
Signature Stories
Client
American Express
Year
2015
Categories
2D Animation
Illustration
Sound Design
Commercials
Testimonials
Finance
Each American Express card holder’s signature is unique, so are their stories, and our challenge was to bring to life those people’s chronicles while accurately depicting their singular personalities.
We directed two series of American Express signature stories. Different U.S. based celebrities telling anecdotes related to their careers such as curious habits, funny memories or special lucky charms.
Technical approach
Agency AllDayEveryday asked us to create a compilation of diverse 5-second animated stories. Closely working with them on the creative idea, we decided to reinforce storytelling as the most important emotional tool, and therefore we ended up creating a series of 30 seconds each instead.
Using spirited cel animation accompanied by each celebrity’s voice-over narration, we aimed to convey the character’s stories in the most authentic, intimate way so to make them realistic and trustworthy. We also employed airy transitions reminding magic powder to enhance the tale’s mood we were looking for.
Styleframes
“A series about gastronomy, art and fashion”
Transitions
Credits
Directed & Produced by
Device
Client
American Express
Agency
AllDayEveryday
Director
Marcello Buselli
Art Direction
Marcello Buselli
Design & Illustration
Eudald Salarich
Marcello Buselli
Cel Animation
Eudald Salarich
Marcello Buselli
Ibran Trassierra
Aleksander Saharovsky
Producer
Lauryn S.Siegel
Compositing
Eudald Salarich
Marcello Buselli
Ibran Trassierra
Sound Design
Raül Peix