Guuk

TV Commercials

We are living in the intricate age of information overload, spread all over and saturated by multi-platform media. It’s time to go back to true values, to tradition, to meaningful words. It’s time to return to our roots, to our essence. It’s time to reconnect.

Collaborating with Calugi’s linear-styled illustrations, we built a minimalist graphic universe through an organic cel animation aiming to get the synthetic and essential mood we were looking for. The seamless transitions are treated almost as another character in our story, willing to connect even more all the concepts and situations portrayed.

Music and sound design was key to give the spot the right positive and empowering tone as well as to mirror the Basque culture by playing one of their traditional instruments, the “txalaparta”, as the main sound to build the melody.

Directed by

Device

Client

Guuk

Agency

Summer

Creative Direction

Alex Quintana & Mario Fernández

Production Company

Blackbox

Executive Producer

Sergi Roda

Animation Production

Device

Head of Production

Victoria Ventura

Directors

Ibran Trassierra, Marcello Buselli

Illustration

Jonathan Calugi

Additional Illustration

Eudald Salarich

Cel Animation

Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich

Clean-Up

Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich

Compositing 

Marcello Buselli, Eudald Salarich, Ibran Trassierra

Music & Sound Design

Aimar Molero

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