The Big Business of Refugees
Social Media Campaign
CEAR (Comisión Española de Ayuda al Refugiado) contacted Device with the intention to launch a video to denounce the refugees crisis.
With the idea of wanting to shake an already saturated audience from all the information they access, we articulated our proposal from an ironic and satirical tone and a content with which the audience will be initially shocked and disturbed.
Thanks to CEAR’s values and trust, we created a story that allowed us to speak honestly and with no euphemisms about how the EU’s crisis of values is constructing a perfect scenario for the existence and proliferation of illegal and insecure ways of transportation of people, and all in hands of mafias.
Special thanks to Sergi Roda (BlackBox), Idea Sonora, Joan Carles Gustems, Belén Roca, Niall Downing, CEAR.
